Your alarm goes off. You turn to look at your clock (or in my case, and probably the case of many others, your phone) and you want at least another hour or more of sleep. Many hit the snooze, many begrudgingly get up. It’s a new day and we have to get up eventually.
My day starts at 4:30 a.m. (that’s crazy, right?). I get up, take a shower, turn on my computer and start sipping my morning coffee. Website work and social media postings. Sip coffee. Check emails. Sip coffee. Watch the news. Sip coffee. Start getting ready for my job that pays the bills. Sip coffee. Pour another cup of coffee on my way to work. Drink another cup about an hour into my work day. That’s become my morning routine, and coffee is very much a part of it.
I don’t consider myself a coffee snob. When I go to Starbucks, 9 times out of 10, I’ll order a Tall or Grande Blonde, as I prefer the lighter roast. I add my own cream and Stevia-based product and that’s about it. Nothing fancy here, y’all.
One reason why I stick with the more bland coffee in the world of Seattle-coffee lovers is because some coffee irritates my stomach. I have found the bolder and darker the roasts are, the more my stomach starts not agreeing with me. One can learn to adapt, as I have with being lactose intolerant and still the purveyor of all things dairy (a world without cheese is a world I don’t want to live in), but I always wondered in the back of my head what my morning coffee ritual could be doing to my stomach.
trücup coffee removes acids that can be harmful to your stomach – but leaves in all the flavor and caffeine. Acidity is one of the flavor points many use to describe the overall taste and mouth feel of coffee, as it does add distinct characteristics to different blends. While I don’t remember which coffees I tried at the Seattle Women’s Show, I remember really enjoying each of them.
A couple months ago, I was actually approached by trücup about a potential collaboration and was sent some samples. I fell in love! Imagine opening up a PR box with all the rich coffee aromas wafting out – I was in true blogger heaven, and I wanted to learn more about the company as a whole so – I interviewed them!
Tell us about the origins of trücup. Who was inspired to start “yet another coffee company” and why, especially since you are a Seattle-based company?
trücup Coffee is a local Seattle coffee company that is determined to provide great tasting, low-acid coffee for the 25 million Americans that suffer from acid reflux, GERD, heartburn, sensitive stomachs, or those wanting to make a change for a healthier lifestyle. trücup Coffee first started serving in senior living communities, where we then developed a partnership with a roaster based in Portland, OR, to begin our journey for online retail. Some may recognize the umlaut in our name, ‘trücup’, inspired by our German partners who process and reduce the acid in our coffee.
The name trücup has meaning – tell us what is in your average, everyday coffee and how trücup is different?
We select a premium blend of coffee beans from all over the world, then using a proprietary, natural process that reduces the acids that can be harmful to your stomach and that create a bitter taste – but leave in all the flavor, aroma and caffeine. Lower acid levels are all about pH, which stands for potential of hydrogen. Anything containing acid (which is just about everything you eat or drink) affects your pH level. And the higher the pH level, the lower the acid.
Can those with acid reflux or GERD benefit from trücup?
Absolutely, trücup could be a great option if one suffers from heartburn or other stomach issues that are irritated by coffee. It’s easier on the stomach, while still providing the same smooth flavors and caffeine.
Your blends are named after 70’s and 80’s rock music, like Stuck in the Middle and Heart of Bold. Who gets to pick the names and how are they chosen?
This was something we developed when we first started branding trücup – we wanted to have some fun with the sometimes dull topic of low-acid and digestion health. Our entire team have always been rock n’ roll fans, from the 60’s up to the ’90s, our love for rock n’ roll music was something each of us had in common. In addition, as we continued to grow we realized our team has a variety of humorous personalities and we wanted to implement that humor into our brand. When we sit down weekly as a team to discuss stats and collaborate on marketing efforts, there is never a meeting that someone isn’t cracking a joke or being ‘pun-ful’. It is because each of us is so humorous that we wanted to implement our love for classic rock and personality into our brand. It is our hope that our customers can get a break from the same old ‘another brew in the wall’ type coffee companies. 😉
What are some charities and non-profits that are near and dear to your heart that trücup works with?
trücup is excited to announce our recent launch of our first ever biodegradable single-serve pods that are compatible with most single-serve coffee makers. They are available for purchase through our website and on Amazon as of today – just in time for Earth Day! Along with the launch of our new format, we recently partnered with the Ocean Conservancy to make an effort to reduce the amount of plastic waste in our oceans. With every purchase of our single-serves, we promise to donate 5% to help put a stop to the growing concern of plastic waste. Less acid. Less plastic. Everybody wins.
What are the plans for trücup in 2019?
trücup will be at the 2019 Seattle Rock N’ Roll Marathon! We’re excited to have a booth and talk to people about their coffee preferences and to generate awareness about our rock-star brand.
I can attest that after being sent some of their coffee samples and taste testing the blends for myself, trücup coffee has been added to my morning ritual. This light roast girl was even sold on their Dark As Night French Roast and their You’ve Got a Blend Espresso Blend. And as the owner of a Keurig, their compostable single-serve pods will start serving me very well before I head to the office!
If you love coffee but coffee doesn’t necessarily love your stomach, I highly suggest trying trücup out for yourself. The coffee is still complex and balanced on the taste buds and even with the reduction in acid, is not flat! In a world of coffee shops on every corner, give trücup coffee a try and see what a reduction in acid can do for your flavor palate and for your stomach!